A letter from Rishi Tea founder, Joshua Kaiser, announcing our new website price restructuring. We hope it encourages more to taste premium organic loose-leaf teas!
Dear Friends,
I’m writing to announce Rishi Tea’s website price restructuring, effective today. We strive to offer the best price-to-quality ratio in the premium loose-leaf tea market by working directly at origin and dealing directly with our customers. As technology has advanced, our website has expanded, offering an extensive amount of information on tea origin and varietal as well as our own travels to origin. As such, our loyal customer base has grown beyond our expectations.
In 2001, we developed our online pricing to encourage the purchase of larger bulk bags. There are many advantages to buying in bulk, in particular the environmental impact of using less energy and fewer materials. Our new pricing keeps the cost incentive for purchasing larger bulk portions (a 10% savings for each size upgrade in most cases), but offers a significantly reduced price on smaller portions.
With over 200 teas and botanicals to choose from, I hope that our pricing restructure will encourage you to expand your palate and travel the world vicariously through the taste of Rishi’s origin direct teas. Each tea offers a unique flavor and style that reflects its origin, varietal, vintage and artisan method of production. As tea lovers, we urge you to appreciate loose-leaf tea in the same way you would appreciate a fine wine. Brew it properly using appropriate teaware, savor its nuance and complexity, and most of all enjoy the experience.
Sincerely,
Joshua Kaiser
Founder, Rishi Tea
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